Empowering a Global Professional Services Firm with High-Quality Leads
The Challenge: Shifting a Consulting
Business to Organic Lead Generation
The client, InteractionAssociates.com, is a respected firm specializing in professional training and consulting for leaders and teams. For premium professional services, organic search success is measured not by sheer volume, but by the quality of the lead. Their challenge was:
1
Attracting Qualified Leads:
Transition from reliance on outbound marketing to generating consistent, high-intent leads from organic search.
2
Building Partnership:
Find an SEO partner who could align with the firm's high-standard, results-driven culture.
The Strategic Solution: Authority Building and Strategic Content Mapping
We focused on establishing their expertise within the consulting and training domain, ensuring every ranking keyword translated directly into a highly qualified prospect.
Targeting placements on high-domain-authority, business-focused publications to transfer trust and authority to the client’s domain.
Strategically organizing content to match the entire customer journey, from awareness (“What is X?”) to decision (“Best team training programs”).
Optimizing the site’s internal structure to ensure link equity flowed correctly to the most important conversion-focused pages.
The Results: Exceptional Client
Satisfaction and Partnership
While focused on a niche market, the campaign resulted in efficient, high-quality traffic growth and cemented a long-term relationship based on trust and excellent performance.
| Key Performance Indicator (KPI) | Outcome |
|---|---|
| Average Monthly Organic Traffic | Reached 1,345 highly-qualified, professional users a month |
First-Page Keyword Rankings | Achieved almost 125 Page 1 rankings for critical professional services terms |
Partnership Rating | Acknowledged by the client as an “excellent” ongoing collaboration. |
