Scaling a Leading InsurTech Brand to 99,000+ Organic Visitors Per Month
The Challenge: Earning Authority
in a High-Stakes Market
The client, a high-growth InsurTech company (referred to as Kin.com in the portfolio), offers modern, personalized home insurance. Operating in a highly competitive, regulated industry dominated by massive, incumbent national brands, their core challenge was twofold:
1
To rapidly build unshakeable domain authority to compete for high-value keywords ("homeowners insurance").
2
To sustain aggressive business growth by achieving a dominant organic search presence, specifically targeting crucial markets like Florida and California.
They needed an agile SEO strategy that could produce exceptional returns on investment (ROI) and position them for long-term category leadership.
The Strategic Solution: Full-Funnel SEO Dominance
We deployed a comprehensive, agile SEO strategy that focused on the key pillars proven to drive the strongest impact on Google rankings.
Focusing on core technical metrics to ensure the website was fully compliant with Google’s requirements, thereby improving site health and placing its ranking scorecard ahead of the competition.
Developing a clear and organized content strategy that presents relevant, high-quality information to the user. This included a well-constructed mix of primary and synonymous keywords to help the site rank for even more valuable terms.
Executing a targeted, high-impact link-building campaign. This strategy focused on acquiring powerful external ‘vouches’ from authoritative publishing partners to rapidly build brand equity and website authority.
The Results: Unprecedented
Organic Growth
The combination of technical excellence, strategic content, and a focused link-building campaign delivered exceptional results, positioning the client as a clear winner in the digital insurance market.
| Key Performance Indicator (KPI) | Outcome |
|---|---|
| Average Monthly Organic Traffic | Scaled to an average of 99,099 users a month |
| First-Page Keyword Rankings | Achieved 2,475 keywords ranking on Page 1 of Google |
| Client Confidence & Investment | The client secured budget approval for an increased link building effort to target high-value insurance terms |
Client Endorsement
The outstanding progress and ROI resulted in an immediate green light for even greater investment in the SEO program:
