Rapid Turnaround: Reversing a Traffic Collapse for a High-Growth SaaS Platform
The Challenge: Reversing a Major
Algorithm Hit and Recovering Lost Revenue
A fast-growing, pre-IPO SaaS platform specializing in project management tools experienced a devastating blow from a major Google algorithm update, losing nearly 40% of its organic traffic in a single month. Their entire marketing funnel was dependent on search.
1
Immediate Recovery:
Identify and fix the core causes of the algorithm penalty within 30 days to prevent further revenue loss.
2
Future-Proofing:
Implement structural changes to ensure the site was compliant with modern SEO standards, safeguarding against future algorithm volatility.
The Strategic Solution: Full-Service Technical Audit and Authority Injection
We executed a “crisis management” SEO strategy, focusing heavily on technical stability and aggressively bolstering the site’s off-page authority.
Comprehensive audit focused on Core Web Vitals, server response times, and mobile usability—the primary targets of the penalty.
A focused campaign of Guest Blog Outreach to rapidly increase the site’s Domain Authority and signal to Google that the platform was a trusted, authoritative resource.
Identifying and consolidating low-quality, thin content to raise the overall quality score of the domain.
The Results: Complete Traffic
Recovery and a Record High
Within six months, the site not only recovered all lost traffic but soared to new heights, demonstrating the power of a proactive, technically grounded, and authority-focused strategy.
| Key Performance Indicator (KPI) | Outcome |
|---|---|
Organic Traffic Recovery | Full 100% recovery of all traffic lost during the algorithm update. |
Peak Performance | Traffic subsequently improved up to 3,233 users a month, a record high. |
ROI | Generated a 4:1 Return on Investment in link building costs within the first year. |
