Last Updated: September 8, 2026
RankSure respects your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy explains how we collect, use, disclose, retain, protect, and otherwise handle personal information when you visit https://www.ranksure.ca/, contact us, request a quote or consultation, communicate with our team, become a client, or otherwise interact with our services.
RankSure provides digital marketing services to businesses across Canada, including search engine optimization (SEO), local SEO, paid advertising, performance marketing, content marketing, AI search optimization, and related digital marketing services.
We handle personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
Where provincial privacy legislation applies instead of, or in addition to, federal legislation, we will handle personal information in accordance with those requirements.
1. Scope of This Privacy Policy
This Privacy Policy applies to personal information collected through:
- RankSure.ca and pages operated under the RankSure domain;
- Contact forms and quote request forms;
- Email, telephone, and other communications with RankSure;
- Client onboarding and service delivery;
- Consultations, meetings, and sales enquiries;
- Marketing communications;
- Analytics and advertising technologies used on our website;
- Our interactions with clients, prospective clients, suppliers, contractors, and business contacts; and
- Information provided to us in connection with SEO, PPC, content marketing, analytics, reporting, or other services.
This Privacy Policy does not automatically apply to third-party websites, applications, platforms, or services linked from our website. Those organizations maintain their own privacy practices and policies.
2. What Is Personal Information?
For purposes of this Privacy Policy, “personal information” generally means information about an identifiable individual.
Depending on the circumstances, this may include a person’s name, email address, telephone number, online identifiers, IP address, business contact information where protected by applicable law, account information, correspondence, payment-related information, or other information that identifies or can reasonably be associated with an individual.
Information that has been properly anonymized so that it can no longer reasonably identify an individual is generally not treated as personal information to the extent permitted by applicable law.
3. Information We Collect
The information RankSure collects depends on how you interact with us.
Information You Provide Directly
When you contact RankSure, request information, request a quote, book a consultation, or become a client, we may collect information such as:
Contact Information
This may include your:
- Name
- Business name
- Email address
- Telephone number
- Job title or role
- Business address
Website and Business Information
When evaluating or providing digital marketing services, we may collect information such as:
- Website URL
- Business industry
- Products or services
- Service areas
- Target locations
- Marketing objectives
- Target keywords or search phrases
- Competitor information
- Current marketing activities
- Advertising budget information
- Business goals
- Analytics information
Contact and Enquiry Information
If you submit a form or communicate with RankSure, we may collect the contents of your communication, including:
- Messages
- Questions
- Service requirements
- Project details
- Consultation requests
- Feedback
- Support requests
Client Account and Project Information
If you become a RankSure client, we may receive information required to perform the services you purchase.
Depending on the service, this may include authorized access to:
- Website management systems
- Google Business Profiles
- Analytics platforms
- Advertising accounts
- Search Console accounts
- Social media or advertising platforms
- Keyword tracking platforms
- Reporting tools
- Content management systems
- Customer relationship management systems
RankSure will seek access only to information and systems reasonably required to provide the agreed services.
Clients are responsible for ensuring that they have authority to provide RankSure with access to information, systems, or data relating to their business.
4. Information Collected Automatically
When you visit RankSure.ca, certain technical information may be collected automatically through cookies, server logs, analytics technologies, pixels, tags, and similar technologies.
This information may include:
- IP address
- Browser type
- Device type
- Operating system
- Approximate geographic location
- Referring website
- Pages viewed
- Time spent on pages
- Date and time of visits
- Links clicked
- Website interactions
- Traffic source
- Campaign information
- Conversion activity
- Device identifiers
We use this information to understand how visitors use our website, maintain website security, improve website performance, measure marketing campaigns, identify technical problems, and improve the user experience.
5. Cookies and Similar Technologies
RankSure may use cookies and similar technologies to operate, secure, measure, and improve our website.
Cookies are small files or pieces of information stored on or associated with your device when you visit a website.
We may use the following categories of cookies:
Essential Cookies
These cookies support functions necessary for the website to operate properly, such as security, form functionality, fraud prevention, and website performance.
Analytics and Performance Cookies
These technologies help us understand how visitors use RankSure.ca, including which pages receive traffic, how visitors move through the website, and whether website functions work correctly.
Marketing and Advertising Technologies
Where used, these technologies may help RankSure measure advertising performance, understand how visitors reached our website, create audiences, limit repetitive advertisements, or assess whether an advertising campaign resulted in an enquiry or other conversion.
Functional Technologies
These technologies may remember preferences or support additional website functionality.
Where consent is required by applicable law, RankSure will obtain the appropriate consent before using non-essential technologies.
You may also control cookies through your browser settings. Blocking certain cookies may affect website functionality.
6. How We Use Personal Information
RankSure may use personal information for purposes including:
Providing requested information about our services.
Responding to enquiries and quote requests.
Scheduling and conducting consultations.
Evaluating a prospective client’s website and marketing needs.
Preparing proposals, strategies, audits, estimates, or recommendations.
Setting up and managing client accounts and projects.
Providing SEO, local SEO, PPC, Google Ads, content marketing, analytics, performance marketing, AI search optimization, and related services.
Communicating with clients about campaigns, deliverables, reports, billing, and support.
Creating and maintaining business records.
Measuring and improving our website and marketing campaigns.
Understanding website visitor behaviour.
Preventing fraud, abuse, cybersecurity threats, and unauthorized activity.
Maintaining and improving our technology and internal systems.
Complying with legal, regulatory, contractual, accounting, and tax obligations.
Establishing, exercising, or defending legal claims.
Managing our relationships with clients, suppliers, contractors, and service providers.
Sending marketing communications where permitted by applicable law.
We will not use personal information for a materially different purpose without obtaining further consent where consent is legally required.
7. Consent
RankSure obtains consent for the collection, use, and disclosure of personal information where consent is required by applicable Canadian privacy legislation.
Consent may be express or implied depending on the nature of the information, the circumstances, the sensitivity of the information, the reasonable expectations of the individual, and applicable law.
For example, when you voluntarily submit a contact or quote form, you authorize RankSure to use the information provided to evaluate and respond to your request.
We will seek additional consent where required before using personal information for a new purpose that was not reasonably connected with the purpose for which the information was originally collected.
You may withdraw your consent, subject to legal or contractual restrictions and reasonable notice.
Withdrawal of consent may affect our ability to provide certain services where the information is necessary to perform those services.
8. Marketing Communications and Canada’s Anti-Spam Legislation
RankSure may send promotional or commercial electronic communications where we have the consent or other lawful authority required under Canada’s Anti-Spam Legislation (“CASL”).
Commercial electronic messages may include information concerning:
RankSure services
Digital marketing insights
Offers
Consultations
Updates
Educational resources
Promotions
Company news
Where required, RankSure’s commercial electronic messages will identify the sender and provide an unsubscribe mechanism.
You may unsubscribe from promotional emails by using the unsubscribe option included in the communication or by contacting RankSure.
We will process unsubscribe requests in accordance with applicable law.
Unsubscribing from promotional communications does not prevent RankSure from sending service-related or transactional communications that are necessary for an existing business relationship, project, account, contract, billing matter, or legal obligation.
9. How We Share Personal Information
RankSure is committed to respecting and protecting the privacy of personal information entrusted to us.
RankSure does not sell personal information. We do not disclose personal information to third parties outside our organization except where reasonably necessary to fulfill your request, provide our services, operate our business, comply with legal obligations, or as otherwise described in this Privacy Policy.
Where we use third-party service providers to support our operations or deliver services, we take reasonable steps to ensure that personal information is handled appropriately and in accordance with applicable privacy requirements.
Service Providers
We may use third-party companies to perform services on our behalf, such as:
- Website hosting
- Cloud storage
- Email hosting
- Website analytics
- Marketing technology
- Advertising technology
- Customer relationship management
- Project management
- Accounting
- Payment processing
- Communications
- Cybersecurity
- Data backup
- Business software
- Technical support
These providers may process personal information only as required to perform the services for which they have been engaged, subject to applicable contractual, security, and legal requirements.
Professional Advisers
Information may be disclosed to accountants, lawyers, insurers, auditors, or other professional advisers where reasonably necessary.
Business Transactions
If RankSure participates in a merger, acquisition, restructuring, financing transaction, sale of business assets, or similar corporate transaction, relevant information may be disclosed to parties involved in evaluating or completing the transaction, subject to applicable privacy requirements.
Legal and Regulatory Requirements
We may disclose information where required or permitted by applicable law, court order, subpoena, regulatory process, government authority, or other valid legal process.
We may also disclose information where reasonably necessary to investigate fraud, protect our legal rights, enforce agreements, protect the security of our systems, or protect the safety or rights of RankSure, our clients, or others.
10. Client Data Processed on Behalf of Clients
Some RankSure services may involve access to information controlled by our clients.
For example, a client may authorize RankSure to access analytics, advertising, CRM, call tracking, lead reporting, or similar business systems.
When RankSure processes personal information on behalf of a client, the client remains responsible for determining whether its collection and use of that information complies with laws applicable to the client’s business.
RankSure will use client-provided information only for legitimate purposes connected with providing our contracted services, unless otherwise authorized or required by law.
Clients should not provide RankSure with personal information that is unnecessary for the services being performed.
11. Healthcare and Sensitive Information
RankSure provides digital marketing services to businesses in multiple industries, including healthcare-related businesses.
Our general website contact and quote forms are not intended for patients to submit medical records, diagnoses, treatment information, health card numbers, or other sensitive personal health information.
Please do not submit sensitive health information through RankSure’s public contact forms.
Where a client operates in a regulated industry and RankSure is required to process regulated or sensitive information as part of an agreed service, additional contractual, security, privacy, or data-processing requirements may apply.
12. Cross-Border Processing and Storage
RankSure operates in Canada, but some of the technology companies, cloud platforms, analytics providers, communications providers, advertising platforms, or other service providers we use may process or store information outside the province in which you reside or outside Canada.
As a result, personal information may be processed in jurisdictions whose privacy and data protection laws differ from Canadian law.
Information stored or processed in another jurisdiction may be accessible to courts, law-enforcement authorities, regulators, or governments in that jurisdiction where permitted by its laws.
RankSure remains responsible for personal information under its control and takes reasonable measures to require service providers handling personal information on our behalf to protect that information appropriately.
Where applicable law imposes additional requirements for transfers outside a particular province or jurisdiction, RankSure will take steps intended to satisfy those requirements.
13. Retention of Personal Information
RankSure retains personal information only for as long as reasonably necessary to:
Provide requested services;
Maintain an ongoing client or business relationship;
Complete the purpose for which the information was collected;
Comply with contractual obligations;
Maintain appropriate business and financial records;
Meet tax, accounting, legal, regulatory, or insurance requirements;
Address disputes;
Enforce agreements; or
Protect legitimate business and legal interests.
Retention periods differ depending on the nature, sensitivity, purpose, and legal requirements associated with the information.
When personal information is no longer required, RankSure will take reasonable steps to securely delete, destroy, anonymize, or otherwise dispose of it, subject to applicable legal requirements and reasonable backup or archival processes.
14. Information Security
RankSure uses administrative, organizational, technical, and physical safeguards that are reasonable in light of the nature and sensitivity of the personal information being protected.
These measures may include, where appropriate:
Access controls;
Password protection;
Multi-factor authentication;
Secure hosting;
Encryption;
Limited staff access;
Security monitoring;
Backups;
Vendor management;
Confidentiality requirements; and
Internal procedures designed to reduce unauthorized access, use, alteration, loss, or disclosure.
However, no website, network, internet transmission, storage system, or electronic communication method is guaranteed to be completely secure.
Accordingly, RankSure cannot guarantee absolute security of information transmitted electronically.
15. Privacy and Security Incidents
If RankSure becomes aware of a breach involving personal information under our control, we will assess the circumstances and take reasonable steps to contain, investigate, and address the incident.
Where applicable privacy law requires notification to affected individuals, privacy regulators, or other authorities, RankSure will provide the required notification.
We will also maintain records of qualifying security incidents where required by applicable law.
16. Your Privacy Rights
Depending on the law applicable to your information and the circumstances, you may have rights relating to your personal information.
These rights may include the ability to:
Request confirmation of whether RankSure holds personal information about you;
Request access to personal information held about you;
Request correction of inaccurate or incomplete information;
Withdraw consent where processing depends on consent;
Ask questions about how your information has been used or disclosed;
Challenge RankSure’s compliance with applicable privacy requirements; and
Submit a privacy complaint.
Certain rights are subject to exceptions contained in applicable law.
For example, we may be legally permitted or required to withhold information where disclosure would reveal another person’s personal information, confidential commercial information, privileged information, or information that cannot lawfully be provided.
We may also request reasonable information to verify your identity before responding to a privacy request.
17. Additional Rights for Individuals in Quebec
Where Quebec privacy legislation applies, individuals may have additional rights and RankSure may have additional obligations concerning personal information.
Depending on the circumstances and applicable legislation, Quebec residents may be entitled to request:
Access to their personal information;
Correction of inaccurate, incomplete, or ambiguous information;
Withdrawal of consent where applicable;
Information concerning categories of persons who have access to their personal information within the organization;
Information regarding the expected retention period;
Information concerning personal information communicated outside Quebec;
Portability of qualifying computerized personal information collected from the individual in a structured and commonly used technological format; and
Cessation of dissemination, de-indexing, or re-indexing of certain personal information where the requirements established by Quebec law are satisfied.
Where RankSure uses technology that includes functions capable of identifying, locating, or profiling individuals and Quebec law requires notice or consent, RankSure will provide the information and controls required by applicable law.
RankSure will also conduct privacy assessments where required by Quebec legislation before undertaking activities that trigger such an assessment.
18. Automated Decisions and Profiling
RankSure may use analytics and marketing technologies to evaluate website usage, campaign performance, audience activity, marketing attribution, and related business metrics.
RankSure does not intend to make decisions about website visitors that produce significant legal or similarly serious effects solely through automated processing unless disclosed to the affected individual and handled in accordance with applicable law.
If our practices materially change to include automated decision-making activities requiring additional disclosure, this Privacy Policy will be updated accordingly.
19. Children’s Privacy
RankSure’s website and digital marketing services are directed primarily toward businesses and business professionals and are not intended for children.
We do not knowingly seek to collect personal information from children through RankSure.ca for marketing agency services.
If you are a parent or legal guardian and believe that a child has provided RankSure with personal information inappropriately, please contact our Privacy Officer so that we can review the situation and take appropriate action.
Where personal information concerning a minor is subject to specific consent requirements under applicable provincial law, RankSure will follow those requirements.
20. Third-Party Websites and Platforms
RankSure.ca may contain links to websites, applications, social networks, search engines, advertising platforms, or other services operated by third parties.
RankSure does not control the privacy practices of these third parties.
When you leave RankSure.ca or interact directly with a third-party platform, the collection, use, and disclosure of information by that third party is governed by its own privacy policy and terms.
We encourage you to review third-party privacy policies before providing personal information.
21. Social Media
RankSure may maintain profiles on social media and other third-party platforms.
If you interact with RankSure through those platforms, such as by commenting, messaging, following, sharing, or submitting information, both RankSure and the platform provider may receive information about that interaction.
The platform’s own privacy policy also applies to information processed through its service.
You should avoid posting sensitive personal information publicly on RankSure’s social media pages.
22. Accuracy of Personal Information
RankSure takes reasonable steps to ensure that personal information used for purposes that could materially affect an individual is sufficiently accurate, complete, and up to date for the purposes for which it is used.
You are encouraged to notify us if your contact or account information changes or if you believe personal information held by RankSure is inaccurate.
23. Privacy Accountability
RankSure is responsible for personal information under its control.
We have designated a Privacy Officer to oversee privacy-related questions, requests, complaints, and our personal information handling practices.
RankSure will take reasonable steps to ensure that employees, contractors, and service providers who require access to personal information understand their confidentiality and privacy responsibilities.
24. Privacy Complaints
If you have concerns about how RankSure collects, uses, discloses, protects, or retains your personal information, please contact our Privacy Officer.
We will review privacy complaints in a reasonable manner and respond in accordance with applicable privacy legislation.
We encourage individuals to contact RankSure first so that we have an opportunity to understand and address the concern.
Nothing in this Privacy Policy limits any right you have to contact or make a complaint to the Office of the Privacy Commissioner of Canada or an applicable provincial privacy regulator.
25. Changes to This Privacy Policy
RankSure may update this Privacy Policy from time to time to reflect changes to:
Our services;
Our website;
Our technology;
Our information handling practices;
Our service providers; or
Applicable privacy laws and regulatory requirements.
The revised version will be posted on RankSure.ca with an updated “Last Updated” date.
Where required by law, we will provide additional notice of material changes or obtain additional consent.
We encourage you to review this Privacy Policy periodically.
26. Contact RankSure
If you have questions about this Privacy Policy, want to exercise a privacy right, wish to withdraw consent, or want to make a privacy complaint, please contact:
RankSure
3850 Steeles Ave, West
Woodbridge, ON L4L 4Y6
Canada
Email: info@ranksure.ca
Phone: (888) 811-2211
Website: https://www.ranksure.ca/