Most SEO campaigns fail because they skip the foundation. Businesses chase backlinks, publish content, and buy SEO packages without fixing the issues already preventing Google from trusting their website.
A single technical mistake, poor page structure, weak internal linking, duplicate metadata, or slow loading speed can quietly hold back hundreds of keywords.
At RankSure, we don’t guess.
We perform a comprehensive 246+ point On-Page SEO Audit that examines every layer of your website—from crawlability and indexing to content quality, Core Web Vitals, structured data, image optimization, user experience, and semantic SEO.
Every item below is part of the framework our team follows before planning any optimization strategy.
Why This Level of Detail Matters
Google doesn’t rank websites because they contain keywords. It ranks websites that are technically reliable, easy to crawl, semantically organized, fast, trustworthy, and capable of satisfying search intent.
Even one overlooked issue can prevent search engines from fully understanding your pages.
Our checklist helps uncover hidden problems that directly impact:
- Organic traffic
- Keyword rankings
- Crawl efficiency
- Index coverage
- User experience
- Conversion rate
- Website authority
- Core Web Vitals
- AI Search visibility
- Google AI Overviews
- Featured Snippets
| Sr. No. | Parameter |
| 1 | Make Sure the SSL is active on Website |
| 2 | Make Sure Website Redirects to One Preferred Version |
| 3 | Make sure the URL structure is either trailing slash or Non Trailing Slash |
| 4 | Make Sure the Website is Mobile Friendly |
| 5 | Make Sure to use AMP if you have informational Website or Articles |
| 6 | Make Sure to use CDN (E.G Cloudflare) |
| 7 | Add Social Icons in Sidebar or Footer |
| 8 | Add Copyrights Tag in Footer |
| 9 | Add DMCA Tag in Footer |
| 10 | Make Sure the Website has Favicon and Logo |
| 11 | Make Sure the Footer is linked to About Us,Contact Us,Terms of Service,Privacy Policy,Sitemap |
| 12 | Make Sure to configure Silo Link Structure |
| 13 | Optimize Robots.txt |
| 14 | Use Disqus Comment System with Conditional Load |
| 15 | Make Sure your Website has a Sitemap |
| 16 | Make Sure the Key Pages have 1 Crawl Depth |
| 17 | Make Sure Every Article has Table of Content |
| 18 | Check if the Domain Name is PMD |
| 19 | Make sure your Website was updated in last 2 Weeks |
| 21 | Privacy Policy |
| 22 | Terms of Service |
| 23 | About Us |
| 24 | Contact Us |
| 25 | Affiliate Disclosure (Only Affiliate Websites) |
| 27 | Internallink Important Articles from Menu (Affiliate Only) |
| 28 | Configure Uncategorized Category |
| 29 | Make Sure Every Category has 100+ Words Content |
| 30 | Make Sure every Author has Bio |
| 32 | Google Search Console |
| 33 | Google Analytics |
| 34 | Bing Webmasters |
| 35 | Yandex Webmasters |
| 37 | Make Sure Sitemap Submitted in Google Search Console |
| 38 | Make Sure Sitemap Submitted in Bing Webmasters |
| 40 | Add Pingers |
| 41 | Feed Summary |
| 42 | Create a Static Homepage |
| 43 | Install and Configure Yoast SEO |
| 44 | Make Sure Junk Posts and Pages are Removed |
| 46 | Search Bar in Sidebar |
| 47 | BreadCrumbs |
| 48 | Table of Content Sidebar |
| 49 | Use Social Sharing Article |
| 50 | Show Date in Article |
| 51 | Move to Top Button |
| 52 | Lastest Posts in Sidebar and Under Article |
| 54 | Install Sucury and Configure Hardening |
| 55 | Make Sure No Nulled Plugins and Themes are Installed |
| 56 | Make Sure all Plugins and Themes are Updated |
| 58 | Backup Database Daily |
| 59 | Backup Files Weekly |
| 60 | Database Total Amount: 8 |
| 61 | Files Backup Total: 4 |
| 63 | Buy a Fastest Hosting for your Website |
| 64 | Compress Images using EWWW Images |
| 65 | Minify and Combine using Autoptimize |
| 66 | Configure Caching and Gzip WP Fastest Cache |
| 67 | Enable Webp on your Website |
| 68 | Enable Lazy Load |
| 70 | Site Navigation Schema |
| 71 | About Us and Contact Us Schema |
| 72 | Website Schema |
| 73 | News Media Organization |
| 75 | Directory Pages |
| 76 | Post Tags |
| 77 | Media Attachments |
| 78 | Authors |
| 79 | Thin or Empty Pages |
| 80 | Parameters |
| 81 | Category Pages |
| 82 | PDF Pages |
| 83 | Search Result Pages |
| 85 | Product Tags (Wocommerce) |
| 86 | Account Pages |
| 88 | 301 Redirects (Internal) |
| 89 | 404 Redirects (Internal) |
| 90 | Upper Case Urls |
| 91 | Under Score Urls |
| 92 | Over 115 Characters |
| 93 | 301 Redirects (External) |
| 94 | 404 Redirects (External) |
| 95 | Make Sure Parameters aren’t used in Internal Links |
| 96 | Look for Trailing Internal Linking Issues |
| 97 | Look for Non Trailing Internal Linking Issues |
| 98 | Make Sure No Spammy Comments are Approved |
| 99 | Make Sure the website doesn’t Link to Low Quality Websites |
| 100 | Check for Redirect Chains |
| 102 | Missing |
| 103 | Duplicate |
| 104 | Over 60 Characters |
| 105 | Below 30 Characters |
| 106 | Multiple |
| 107 | Extract Titles into sheet and look for inconsistent Title Tag Branding |
| 108 | Extract and Check for Over Optimized Title Tags |
| 109 | Compare Titles and Headings |
| 111 | Missing |
| 112 | Duplicate |
| 113 | Overr 155 Characters |
| 114 | Below 70 Characters |
| 115 | Multiple |
| 117 | Missing |
| 118 | Duplicate |
| 119 | Over 70 Characeters |
| 120 | Multiple |
| 122 | Over 100 KB |
| 123 | Missing Alt Text |
| 124 | Alt Over 100 Words |
| 125 | Are Images Urls SEO Optimized? |
| 127 | Canonicalied |
| 128 | Missing |
| 129 | Multiple |
| 130 | Non Indexable |
| 132 | Errors |
| 133 | Missing |
| 135 | Are all affiliate links nofollow? |
| 137 | Make Sure the Search Works fine |
| 138 | Make sure the Emails Optins work fine |
| 139 | Make Sure the 404 Page has Related Posts |
| 141 | Perform a Search site:example.com in Google and Extract URLs with SERP Redux |
| 142 | Perform a Search site:example.com “lorem” |
| 143 | Perform a Search site:example.com intitle:(Previous Year) |
| 144 | Check Key Pages on Mobile |
| 145 | Make Sure index.php redirects to Home |
| 146 | Make Sure the Copyrights have correct Year |
| 147 | Crawl Sitemap for Errors |
| 148 | Make Sure None of the Pages have Keywords Meta |
| 149 | Make Sure your Websites doesn’t have any Mixed Content |
| 150 | Look for Non Secure URLs indexed in Google |
| 151 | Check Robots.txt |
| 152 | Add Parameters and Check URL for Canonical |
| 154 | Include Primary Keyword in the H1 |
| 155 | Include Primary Keyword in the Title |
| 156 | Include Primary Keyword in the Meta Description |
| 157 | Include Primary Keyword in the URL |
| 158 | Include Primary Keyword in the first 100 Words |
| 159 | Use your Keyword in the Sub Headings |
| 160 | Use Schema That Includes Main Keyword |
| 161 | Make Your Primary Keyword Bold |
| 162 | Use Primary Keyword in HTML |
| 164 | Create Unique Image for Every Post |
| 165 | Make Sure Image Size is Under 100 KB |
| 166 | Make Sure the Main Keyword is in the ALT Text of the Featured Image |
| 167 | Make Sure the Keyword is in the File Name of the Image |
| 168 | Make Sure the Keyword is written on the Featured Image |
| 169 | Make Sure the Keyword is written in the Exif Data of the Image |
| 171 | Make Sure the Heading Structure is Roman Structure |
| 172 | Extract LSI from Related Searches and Search Suggestions |
| 173 | Use LSI in Headings and Article |
| 174 | Add Highlighted Words from SERP |
| 176 | Creat External Links to Article Relevent Websites |
| 177 | Create Internal Links |
| 178 | Add FAQ |
| 179 | Make Sure Your Page’s Wordcount is More than Competitor’s |
| 180 | Make Sure the Page is Mobile Friendly |
| 181 | Make Sure the Page Passes Core Web Vitals |
| 182 | Use Video related to your Article |
| 184 | Make Sure Title is between 50-60 Characters |
| 185 | Add Your Keyword at the front of the Title |
| 186 | Use Keyword Modifiers with Title |
| 187 | Add Current Year in Title and Meta Description |
| 15+ | Make Sure the Page has only one H1 |
| 190 | Avoid Same H1 Tag in Other Pages |
| 191 | H1 Tag Should be 20-70 Characters |
| 193 | Use – Instead of _ in URLs |
| 194 | Don’t Use Capital Letters in URL |
| 195 | Make Sure the Url isn’t more than 4 Words |
| 196 | Don’t Include Date in the URL |
| 197 | Avoid Stop Words in URL |
| 199 | Make Sure the Page has Table of Content |
| 200 | Make sure the Keyword Density Matches the Competitor |
| 201 | Make Sure Meta Description is between 150-155 Characters |
| 202 | Make Sure to do Silo Internal Linking |
| 203 | Highlight trigger words with Capital Letters |
| 204 | Make Sure to use Synonyms to avoid Over Optimization |
| 205 | Make Sure the External Links in New Tab |
| 206 | External Link common words so people don’t leave |
| 207 | Post Affiliate Relevent Informational Article on your Website |
| 208 | Make Sure the Page is Crawlable and Indexable |
| 210 | Check Your Keyword If some website ranks for Featured Snippet |
| 211 | Check the Type of Featured Snippet |
| 212 | Make Sure to Create OL,UL or Table to Get Featured Snippet |
| 214 | Voting Schema |
| 215 | FAQ Schema |
| 216 | NewsArticle |
| 217 | List View Schema |
| 218 | Site Navigation Schema |
| 220 | FAQ Schema |
| 221 | Site Navigation Schema |
| 222 | How-To Schema |
| 224 | Pros/Cons |
| 225 | Specs of Product (For E-Commerce Sites) |
| 226 | View on Amazon (for E-Commerce Affiliate Sites) |
| Advanced On-Page SEO Parameters | |
| 227 | INP (Interaction to Next Paint) |
| 228 | LCP optimization |
| 229 | CLS audit |
| 230 | TTFB optimization |
| 231 | HTTP/2 / HTTP/3 |
| 232 | Brotli compression |
| 233 | Critical CSS |
| 234 | Preconnect & DNS Prefetch |
| 235 | Font-display: swap |
| 236 | hreflang validation |
| 237 | Orphan page detection |
| 238 | JavaScript crawlability |
| 239 | Rich Results validation |
| 240 | Open Graph & Twitter Cards |
| 241 | Accessibility (ARIA, contrast, labels) |
| 242 | AVIF support |
| 243 | Soft 404 detection |
| 244 | Log file crawl analysis |
| 245 | E-E-A-T signals |
| 246 | Internal anchor text distribution |
Why Businesses Choose RankSure’s OnPage SEO Checklist
At RankSure, SEO isn’t a checklist completed by software.
Every website is reviewed by experienced SEO professionals who understand how Google evaluates quality, relevance, authority, and technical performance.
Our audits combine industry-standard tools with manual analysis to uncover issues that automated reports often miss.
The result is a roadmap built to improve visibility, strengthen technical foundations, and create sustainable organic growth, not temporary ranking spikes.
